Maximize channel sales with buyer intent data from trusted relationships
Help your partners identify people who are ready to buy
The fact is that Partner Relationship Management (PRM) systems often generate low engagement with vendor content, which results in little or no partner produced data. It’s time to change that.
Schedule a CallA “line of sight” into your channel ecosystem – in real-time
With over 10,000 technology partners and over 100,000 published articles, we understand the buyer journey. Purchase intent is measured on our hosted partner sites and we deliver direct visibility into the buyer activity every week. This offers maximum GTM performance.
Successful channel programs run with engaged channel partners
Most channel marketing campaigns you provide sit around and are under utilized by your channel partners. Do not let your hard work on marketing content go to waste with only 5-10% engagement rates.
But don’t just take our word for it
Click below to listen to industry experts talk about partner-led buyer intent and the importance of real-time data.
Learn More about Buyer Intent from Channel ExpertsDid you know?
40%
of partners engage with a vendor’s content when ContentMX deploys a streaming content channel.
Book a Meeting to Learn MoreHow it Works
Organize
We organize marketing and sales content, and make an editorial plan
Present
We present the content to the partners on a weekly schedule
Publish
Partners publish content to the buyers through search-friendly pages attached to social media, blog and emails
Identify
We identify potential customers and their activity throughout your channel ecosystem
Report
We report on intent based on buyer engagement with your content via your partners.
This improves outcomes for vendors, including…
- Demonstrable pipeline
- Opportunity to Co-sell
- Attribution of a sale
Second-party buyer intent reveals the customers being reached through your channel
Don’t let the death of third-party cookies take the wind out of your sails. We provide actionable information to you and your channel partners by leveraging the first-party relationship between your partners and customers.
Fuel Your PRM with Actionable Partner-Led Purchase Intent
Did you know?
66%
of buyers trust the independent consultants they work with to guide them in their decisions.
The Problem
Even with the best implemented PRM systems, many channel marketing programs fall short. Why? Because they often miss the mark on activating influencers — those independent consultants and trusted sellers who truly sway buying decisions.
Most PRM systems work for the top 2% of partners, but they rarely engage the broader ecosystem of influencers. This gap limits the full potential of your strategy.
The Solution
ContentMX bridges this gap by:
- Ensuring content gets into the hands of influencers
- Driving high engagement rates across diverse partner ecosystems
- Delivering data that maps multiple points of impact on a single buyer
Our approach starts with content — the heart of influence. From there, the platforms you use can realize their full potential, creating a circle of influence that touches buyers at every stage.