Listen to industry experts talk about partner-led buyer intent and the importance of real-time data
“In most cases, you win or lose deals in your sleep – you don’t see anything. So if you don’t understand the moments, if you don’t understand the journey … this is make or break.”
– Jay McBain, Chief Analyst – Channels, Partnerships & Ecosystems – Canalys
“When you list out the top buyer domains and the social MQLs … this data is rich data. However, what ends up happening most is that when people receive data like this, they’re too slow to respond on it. So right now, if you [provide it] to a supplier, it’s as real time as it can get.”
– Meredith Caram, CEO, Celero Consulting Group
“The conversion rate on someone who came to us through intent, versus someone who we were just nurturing because we knew that they were our ideal customer profile, was much higher.”
– Heather K. Margolis, President and CEO, Channel Maven
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