Today, anyone can be a publisher and sometimes it feels like just about everyone is. Relevance, consistency, fresh thought, and frequent updates are key challenges, and an engaged audience is an indication that your strategy is effective. Maintaining high quality content requires a major commitment and with the continued evolution of Google’s search algorithm, there can be no short cuts. …
Facebook is Cleaning Up our News Feeds with its Latest Update
Facebook has announced more changes to its algorithm this week. The changes come in the form of two new updates, “the first is to reduce click-baiting headlines, and the second to help people see links shared on Facebook in the best format”. With these new updates, it sounds like Facebook is headed in the same direction as a big search …
3 SlideShares Worth Sharing
We are all about SlideShare these days. With so many great presentations on SlideShare, it’s like YouTube, you can get lost for hours exploring and learning about all different topics. Here are three slideshares that have really resonated with us recently. 1. Brush Up On Your Social Selling Skills from Gerry Moran Gerry Moran, he gives great advice on Twitter (you can follow …
Enhance Your Marketing Strategy With the Right Content
Let us show you to how easy it can be to enhance your current and future marketing efforts to drive leads and sales. We take your marketing ideas and provide you the content, tools and services to get it done. ContentMX Intro to Content from ContentMX on Vimeo. 1. Request Custom Written Articles Remove the writer’s block with custom content …
Are Your Email Newsletters Driving Engagement and Generating New Leads?
A few days ago on Twitter, Hubspot asked their #InboundLearning question of the day: “What is your email marketing pro tip?” It was a great question. They received some fantastic responses, and of course we had to get in on the conversation. Without hesitation we answered: “Make email newsletters social. Make it easy for customers to join/participate in your conversations on …
Dilbert’s Rules of Content Marketing
By Jeff Mesnik For more great posts from Jeff, follow him on LinkedIn here. 1. Make it interesting! 2. Keep it short and to the point 3. Don’t use the same content as other, it’s mediocre and Google hates it. 4. Keep …
Case Study: How Kintronics Used ContentMX to Get Their Website Found
Kintronics, an IP security solutions company, is a great example of how if you “build the field” then “they shall come”. Their latest slide share, “Build the field and they shall come” shows how they are using the ContentMX platform to get their website found, to drive traffic to their website and increase brand awareness. To view the slideshare on slideshare.net or …
Why Syndicated Content is Hurting Your Website, and Your Content Marketing Strategy
With their latest update, Panda 4.0, Google is once again taking a closer look at your content marketing strategy and quality of your content featured on your website. Is your content original? It is unique? What kind of value does our content provide? Does your website feature syndicated content? Depending on how you answer Google’s questions, depends on how well …
Social Email Newsletters Can Drive Engagement
If you are attending this year’s CompTIA ChannelCon14 conference in Arizona, keep an eye out for our our Co-founder and President Jeff Mesnik. He will be speaking on Tuesday Morning at 10:45am on how to ‘Generate More Leads Through Social Media‘. He will share best practices on how to integrate social media into your sales and marketing goals. To add …
You’re Kind of a Big Deal
Over the last few months, LinkedIn has made their long-form posts available to all LinkedIn members. In doing so, they are making big moves to becoming a major publishing platform. LinkedIn’s long-form posts are proving to become an essential part of our own content marketing strategy, and has also become an effective way for our team members to grow their own …