Entrepreneur.com discusses how effective storytelling can help you capture the hearts and minds of customers. We also talk a lot about storytelling with our clients. This is one of the core aspects of implementing a good content marketing plan. Picture yourself sitting in the principals office after getting into some trouble with your friends. Who did it? What happened? Why did …
ContentMX is Going on The Road!
Come Meet ContentMX! Coming up in May, there are two great events happening that we would like to invite you to – the Content Marketing Conference and the Real Time Marketing Lab 2015 Spring Tour! ContentMX President Jeff Mesnik will be joining industry experts like Bruce Rogers from Forbes Media and author Douglas Van Praet to talk about the latest trends and developments in content marketing. ** …
Infographic: 3 Steps to Content Marketing Success
ContentMX is excited share how brands like Blue Chip Tek, Kintronics, and Datamensional are using the ContentMX platform to get found, build engagement and be remembered. Blue Chip Tek Ranks #1 on Google 2014 was a transformative year for Google. With their latest algorithm updates, the search engine has changed how they value and rank websites, and has altered …
5 Things to Know About Content Marketing
A huge thank you to ClickDimensions and Heather Wright, Marketing Director, for inviting us to join yesterday’s webinar, ‘Content Marketing with ClickDimensions and ContentMX’. It was an absolute pleasure to talk about content marketing with Heather. We have rounded up our five favorite take aways from the webinar and have also made ContentMX’s slides available to view on SlideShare. To …
What’s Your Story?
Originally published by Jeff Mesnik on LinkedIn I just came back from a two week trip to Israel! It was my first time there, and while I am not going to provide too much detail about my trip, I do want to share one single story, because this story helps defines Israel and the Israeli culture a bit. During our …
There is Always a Place for Humor
Originally posted by Jeff Mesnik on LinkedIn Do you take yourself too seriously? Are you a humorless sod? Here is a quick test. If your Facebook or LinkedIn profile picture has a stern look, you may have a stick up your butt. Are you the boss? When you walk into a room, before the start of a meeting, do people …
What Are Your Content Marketing Goals for 2015?
As we look back at 2014, we cannot help but be inspired. It was quite the transformative year for content marketing, and we are expecting even bigger and better changes in 2015. In the spirit of the New Year, we have put together a list of 5 content marketing insights that are energizing us, and helping shape and define our own …
Why Duplicate Content is Just Not Worth the Risk
Since Google made the algorithm updates Panda and Hummingbird, using duplicate content, just like keyword stuffing, now harms your ability to be ranked well by Google and other search engines. Using duplicate content on your website is no longer worth the risk as Kintronics recently found out. Kintronics, an IP Solutions company, inadvertently conducted their own “experiment” on duplicate …
3 Ways to Make the Most of Your Content
As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated into your content marketing to optimize your content in 2015. Create Content that Can Adapt How often is your mobile device by your side? Actually, we should ask you when …
Three Steps to Creating a Content Marketing Budget in 2015
If you haven’t already, now is the time to start planning your 2015 content marketing budget. With a light snow fall predicted for New England this weekend, we have been reminded how fast time is going and that 2015 will be here before we know it. Content marketing is no longer a buzzword, it now needs to be an integral …