Success Through Content
Marketing Automation systems when used correctly increase the quality of the leads you send over the wall to sales. However, to the marketers using these systems, there are a number of hurdles to realizing the promised results from the investments they have made. In fact, according to SiriusDecisions in 2014, “85% of B2B marketers using a marketing automation platform feel …
By Jeff Mesnik When my kids were younger I would sing to them, before they went to sleep. For my oldest daughter I would sing Frere Jacques, and I couldn’t remember the lyrics so I would end the song with “Daddy wants a Beemer, Daddy wants a Beemer, how about you, how about you”. (I decided to not attach …
Connecting Your Content Strategy to Your Business Value According to Forrester Research, 85% of businesses do not connect their content to business value, yet 74% of B2B buyers purchase from the first company that does. This research goes on to conclude that most businesses fail to: Provide enough valuable and useful information; Tell enough customer stories; and Help salespeople have …
Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it. But content is a different animal than other marketing initiatives. It doesn’t produce impressive short-term results; it bolsters long-term profits. Read More…
Click here to receive ContentMX's 'A Guide to Content Curation', a checklist to help you effectively utilize content curation to increase engagement, drive traffic to your website and provide industry insight that provides value, not more noise to your customers. The Guide to Content Curation includes: The difference between curated content and duplicate content Benefits of content curation via Heidi Cohen How to improve your SEO with curated …
Something that is crucial when using Twitter for business is to know who you it is you are trying to speak to so that the right people see your content. Sounds simple, right? Figuring out who it is you really want to speak to is easier said than done. Read More…
LinkedIn has compiled a list of 60 quotes, stats and facts regarding the current state of B2B marketing to orient, guide, and motivate the modern marketer. Read on to see what’s happening, what’s next, what’s working, and what it’s all for. Read More…
Demand generation campaigns, syndicated landing pages, whitepapers, webinars, events, MDF. Manufacturers who sell through the channel are offering it all to their partners! But despite all of these tools, actual implementation and performance can vary widely. Upon review of many channel partner companies we work with, we have seen some basic trends. In particular, in this article, we will attempt to …
Last week at the Content Marketing Conference in Las Vegas, ContentMX CEO Jeff Mesnik spoke with Lauren Cowher, Service Team Supervisor at WriterAccess on the topic of ‘Content Marketing is a Team Sport’. As part of the presentation, Jeff shared his tips how to maximize your marketing once you have that all-star team. Here are some highlights from his talk: Keep it real Start with real goals Knowing and overcoming your …
A good subject line should be short and sweet, with keywords the make or break between good and attention-grabbing. Here are a few overarching best practices from Mashable. Read More…
