Made Better Blog

“Halfway through the center of town, halfway down the street, lived a boy who cleaned half his room, and rode a bike with half a seat….” In the popular children’s story, Halfway Hank lives a “halfway kind of life.”  Hank washes his face, but never reaches his feet and when he only has half a canoe in the race, he …

The Long Tail of Content Marketing Often times we deal with companies that want to make an immediate impact with their content marketing. The challenge is that content marketing does not provide the immediacy of paid search. A successful content marketing strategy is developed over a longer time and the tail has a much higher ROI than any other marketing …

What if I forget my password? If you have forgotten your password, you can reset the password on your account and receive a new temporary password. Go to the login screen and click the “Forgot Your Password?” link. This will take you to the Reset Password page where you can enter your username. An email will then be sent to …

Marketing programs are most commonly geared to putting a high volume of prospects through the sales funnel. These efforts generally operate at a macro level, with metrics such as click and open rates measured in aggregate. The goal is to drive people to your website where they can fill out forms. However, generating sales leads can take time while your salespeople eagerly await your marketing results. This is why feeding your sales team actionable intelligence about people as they interact with your emails can provide the additional timely information they need to reach out and close more sales opportunities. This is done through an Active Lead™ report triggered by a ContentMX email newsletter.