Success Through Content
Demand generation campaigns, syndicated landing pages, whitepapers, webinars, events, MDF. Manufacturers who sell through the channel are offering it all to their partners! But despite all of these tools, actual implementation and performance can vary widely. Upon review of many channel partner companies we work with, we have seen some basic trends. In particular, in this article, we will attempt to …
Last week at the Content Marketing Conference in Las Vegas, ContentMX CEO Jeff Mesnik spoke with Lauren Cowher, Service Team Supervisor at WriterAccess on the topic of ‘Content Marketing is a Team Sport’. As part of the presentation, Jeff shared his tips how to maximize your marketing once you have that all-star team. Here are some highlights from his talk: Keep it real Start with real goals Knowing and overcoming your …
A good subject line should be short and sweet, with keywords the make or break between good and attention-grabbing. Here are a few overarching best practices from Mashable. Read More…
Entrepreneur.com discusses how effective storytelling can help you capture the hearts and minds of customers. We also talk a lot about storytelling with our clients. This is one of the core aspects of implementing a good content marketing plan. Picture yourself sitting in the principals office after getting into some trouble with your friends. Who did it? What happened? Why did …
Come Meet ContentMX! Coming up in May, there are two great events happening that we would like to invite you to – the Content Marketing Conference and the Real Time Marketing Lab 2015 Spring Tour! ContentMX President Jeff Mesnik will be joining industry experts like Bruce Rogers from Forbes Media and author Douglas Van Praet to talk about the latest trends and developments in content marketing. ** …
ContentMX is excited share how brands like Blue Chip Tek, Kintronics, and Datamensional are using the ContentMX platform to get found, build engagement and be remembered. Blue Chip Tek Ranks #1 on Google 2014 was a transformative year for Google. With their latest algorithm updates, the search engine has changed how they value and rank websites, and has altered …
A huge thank you to ClickDimensions and Heather Wright, Marketing Director, for inviting us to join yesterday’s webinar, ‘Content Marketing with ClickDimensions and ContentMX’. It was an absolute pleasure to talk about content marketing with Heather. We have rounded up our five favorite take aways from the webinar and have also made ContentMX’s slides available to view on SlideShare. To …
Originally published by Jeff Mesnik on LinkedIn I just came back from a two week trip to Israel! It was my first time there, and while I am not going to provide too much detail about my trip, I do want to share one single story, because this story helps defines Israel and the Israeli culture a bit. During our …
Originally posted by Jeff Mesnik on LinkedIn Do you take yourself too seriously? Are you a humorless sod? Here is a quick test. If your Facebook or LinkedIn profile picture has a stern look, you may have a stick up your butt. Are you the boss? When you walk into a room, before the start of a meeting, do people …
As we look back at 2014, we cannot help but be inspired. It was quite the transformative year for content marketing, and we are expecting even bigger and better changes in 2015. In the spirit of the New Year, we have put together a list of 5 content marketing insights that are energizing us, and helping shape and define our own …
