Success Through Content
Content marketing requires dedication and patience. To weather the ups and downs of your business cycle you need to keep a steady flow of content appearing on your blog, your newsletter and your social media. There are, however, a few terrifying moments in the life of a content marketer that give us a shudder to think about: The moment you …
The B2B buying process for technology has become more complex with longer cycles. In addition, 75% of business buyers told Forrester they conduct more than half of their research online before making an offline purchase. Technology buyers are controlling their journey through the buying cycle more than the vendors. So how do you reach your audience? Content. As Brian Clark, …
Content marketing promises the highest ROI compared to all your marketing programs, but it can be one of the most challenging to execute. In theory it seems simple, you write content and you post content. But in practice, it’s much more difficult. If you want real results, you need a content strategy that encompasses the entire content journey. It starts …
Autodesk’s Dusty DiMercurio started his bold vision with a pilot project. Today, the Content Marketer of the Year finalist has created a multi-award-winning publication and influences the company to think differently about content. Read More…
“Halfway through the center of town, halfway down the street, lived a boy who cleaned half his room, and rode a bike with half a seat….” In the popular children’s story, Halfway Hank lives a “halfway kind of life.” Hank washes his face, but never reaches his feet and when he only has half a canoe in the race, he …
Let’s face it: content marketers don’t have it easy. Determining buyer personas, understanding their wants and needs, and developing content strategies that will make a connection…content marketers are expected to know what their audience wants to know before they want to know it. When you’re under that kind of pressure, the more tools you have at your disposal, the better. …
The Long Tail of Content Marketing Often times we deal with companies that want to make an immediate impact with their content marketing. The challenge is that content marketing does not provide the immediacy of paid search. A successful content marketing strategy is developed over a longer time and the tail has a much higher ROI than any other marketing …
I recently attended an eMarketer webinar entitled “Maximizing Your B2B Content Marketing ROI”, presented by eMarketer Analyst Jillian Ryan. I have attend my fair share of webinars and I have to say this one was above average. One take-away was on subject of “The Changing Digital Ad Landscape” which included the following feedback from marketers who participated in the research: …
What if I forget my password? If you have forgotten your password, you can reset the password on your account and receive a new temporary password. Go to the login screen and click the “Forgot Your Password?” link. This will take you to the Reset Password page where you can enter your username. An email will then be sent to …
Is winning the lottery true success? Is the lottery shortcut a viable strategy for getting rich? Many marketers are looking for this same kind of big payoff. They adopt a strategy that seeks to sidestep the process and go for the big win. But in the same way most of us will never get rich by playing the lottery, most marketers will fail to make a lasting impact with a “Powerball” marketing strategy.
