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PartnerOn with Active Lead Reports
Provide Sales Intelligence to Your Sales Team Marketing programs are most commonly geared to putting a high volume of prospects through the sales funnel. These efforts generally operate at a macro level, with metrics such as click and open rates measured in aggregate. The goal is to drive people to your website where they can fill out forms to request …
“Crap” Content Continues To Describe B2B Marketing — Don’t Let It Describe Yours
For the third consecutive year, B2B marketing content continues to underwhelm business consumers. Most say vendors give them to much material — a lot of which is useless. What can your company do to “cut the crap?” Read what Forrester has to say.
Why It’s Time to Move Your ‘Campaign-in-a-Box’ to a Prescribed Marketing Platform
In today’s noisy marketing environment, it’s no surprise insufficient channel visibility is a top challenge for technology marketers — ranking right up there with cumbersome processes, according to a 2017 IDG report on the state of channel marketing. This is understandable when you consider that MSPs (managed services providers) are increasingly calling the shots, accounting for a larger share of …
Choosing Titles to Maximize Search Results
An integrated and persistent content strategy is very important for attracting attention, building your reputation, improving your inbound marketing, as well as building your SEO ranking. Your blog, newsletter publication, and other social media publications are a very important part of this marketing effort. While significant effort may be put to generating high-quality, original content, content marketers often overlook the …
Are you supporting the buyers persona? Content Marketing for the Channel
According to Forbes magazine, Buyer Personas are “semi-fictional characters that personify your ideal customer” They are imperative to having accurate audience insights.“ But what happens when the persona of the buyer changes almost overnight, as it has for technology buyers? As stated by Gartner in the introduction to their report called Targeting New Buyers of IT, “In a fairly short …
Improving Relationships Between Manufacturers and Partners
Like any marriage – it takes work. Manufacturers/vendors and partners view their relationship from different points of view, but they both agree it’s an essential association. The View from the Other Side Manufacturers know that their partners are an important part of their sales channel, but it certainly takes a lot of care and feeding. Partners seem to want everything, and they …
Winning the Battle for MSP and MSSP Attention
Traditional channel marketing models no longer work. In the past IT departments would install pipes, wires, computers, and storage to support a corporate infrastructure. CIO’s would piece together the required infrastructure based on expert opinions from channel partners representing the OEMs. Thanks in some part to vendor consolidation, a CIO would visit a channel partner’s website, and look for brands …
How to be Found on the Internet
So you wrote a fantastic marketing message and posted it on your web site. That’s great, but has anyone read it? I’m reminded of the philosophical concept, “If a tree falls in a forest and nobody is around to hear it, does it make a sound.” This thought experiment helps us understand what is important. Your website has to be …
Publish to CyberSecurity Journal to Reach the C-Suite and IT Executives
What is the CyberSecurity Journal? The Cybersecurity Journal is a publication for CEO, CISOs, CTOs, C-level executives and other IT decision makers that provides expert opinion, tips and cybersecurity best practices. Cybersecurity Journal is distributed several times per month to over 7,000 executives and decision makers. Cybersecurity Journal is owned and operated by ContentMX. ContentMX is a content marketing agency …