Below you'll find a list of all posts that have been tagged as “content marketing”
For the third consecutive year, B2B marketing content continues to underwhelm business consumers. Most say vendors give them to much material — a lot of which is useless. What can your company do to “cut the crap?” Read what Forrester has to say. Twitter Facebook Google+ LinkedIn Pinterest
Guerrilla marketing, embedded marketing, and native advertising are three forms of Internet marketing, but what is the difference and what is best for you? Guerrilla Marketing I first heard this term used when I worked for Sony, back in 1984. Morrita, the chairman and founder of Sony, had probably read the book, Guerrilla Marketing, by Jay Conrad Levinson. Guerilla marketing …
ContentMX is excited share how brands like Blue Chip Tek, Kintronics, and Datamensional are using the ContentMX platform to get found, build engagement and be remembered. Blue Chip Tek Ranks #1 on Google 2014 was a transformative year for Google. With their latest algorithm updates, the search engine has changed how they value and rank websites, and has altered …
A huge thank you to ClickDimensions and Heather Wright, Marketing Director, for inviting us to join yesterday’s webinar, ‘Content Marketing with ClickDimensions and ContentMX’. It was an absolute pleasure to talk about content marketing with Heather. We have rounded up our five favorite take aways from the webinar and have also made ContentMX’s slides available to view on SlideShare. To …
Originally published by Jeff Mesnik on LinkedIn I just came back from a two week trip to Israel! It was my first time there, and while I am not going to provide too much detail about my trip, I do want to share one single story, because this story helps defines Israel and the Israeli culture a bit. During our …
Originally posted by Jeff Mesnik on LinkedIn Do you take yourself too seriously? Are you a humorless sod? Here is a quick test. If your Facebook or LinkedIn profile picture has a stern look, you may have a stick up your butt. Are you the boss? When you walk into a room, before the start of a meeting, do people …
We are excited to join ClickDimensions on Tuesday, January 20th at 11AM ET for the FREE educational webinar, Content Marketing with ClickDimensions and ContentMX. The webinar will provide insight on how to use content marketing to promote your brand, establish your organization as a thought leader, and generate high quality leads for your sales team. It is a companion to their …
Since Google made the algorithm updates Panda and Hummingbird, using duplicate content, just like keyword stuffing, now harms your ability to be ranked well by Google and other search engines. Using duplicate content on your website is no longer worth the risk as Kintronics recently found out. Kintronics, an IP Solutions company, inadvertently conducted their own “experiment” on duplicate …
As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated into your content marketing to optimize your content in 2015. Create Content that Can Adapt How often is your mobile device by your side? Actually, we should ask you when …
If you haven’t already, now is the time to start planning your 2015 content marketing budget. With a light snow fall predicted for New England this weekend, we have been reminded how fast time is going and that 2015 will be here before we know it. Content marketing is no longer a buzzword, it now needs to be an integral …
