A successful content marketing strategy is comprised of several key steps. Previously we have written about the importance of answering the right questions. And how to divide these answers into both “free” and “premium” (or “paid”) categories to get the best results. The next step is to establish the path that a prospect should take through your content when …
Content Strategy Step 1: Start with the Right Questions
I have written before about a Content Strategy and how important it is to a successful marketing program. But, let’s dive into this a bit more deeply and look at the outline of what a good content strategy will do for you. Here is step one. Step One: Find 5 to 10 questions that need to be answered before someone …
The Content Cliff – How Marketers Face their Own Fiscal Cliff
With 2.1 seconds remaining in overtime, Duke trailed 103-102. Grant Hill threw a pass the length of the court to Christian Laettner, who dribbled once, turned, and hit a jumper as time expired for the 104-103 win. Duke faced a cliff, and they were able to walk away with an amazing victory and a great story. One of the all …
Content Marketing Plan Development: Bricks vs. Feathers
Determine whether to rely on content productions or a steady stream of posts when promoting your brand to your audience. Content marketing infographic included. Read More… Twitter Facebook Google+ LinkedIn Pinterest
Ann Handley’s 5 Keys to B2B Content Creation | OpenView Labs
Looking to start the new year off right? Content guru Ann Handley has five steps for effective content creation and establishing a content strategy that’s top notch. Read More… Twitter Facebook Google+ LinkedIn Pinterest
When Sales Are Slow – Is Your Content at Fault?
When sales prospecting gets harder who do you blame? The marketing people will point to the sales people and the sales people will point to the marketing people. Salespeople do need marketing help and marketing people do need sales people. But what else could be going on here? In a recent LinkedIN discussion we find some answers. In the VAR …
Content Marketing Rule of Thumb: 1500 Words a Day?!
Well not exactly 1,500 words, but publishing fresh, original ideas are an important part of a marketing plan. Here is an article with some ways to determine the right number of words for your business. Read More… Twitter Facebook Google+ LinkedIn Pinterest
Thought Leadership! That’s your new strategy?
I have now read more than a few articles about the NEW goals for content marketing. It’s all about “becoming a thought leader” they say. Be a leader and the rest will follow. For example, here is an excerpt from a recent Marketing Profs article: Content marketing continues to be an integral strategy for B2B companies; however, objectives for content …
People don’t buy what you do. They buy why you do it.
Good demand generation should produce content that speaks to the “why and how” you do what you do – and not the “what you do”. This will create more engagement with your business and the desire for more content. Ultimately, it allows people the opportunity to believe what you believe and creates inspired consumers over time. Read more about this …
The 2013 Marketing Predictions Post: Content Marketing And Social Business
In my Marketing Prediction post from last year, I did not break any new ground when I predicted that 2012 would be all about social, content and mobile. I predicted that we would see increased buzz talking about how to become… Read More… Twitter Facebook Google+ LinkedIn Pinterest