Below you'll find a list of all posts that have been categorized as “Interesting Link”
For the third consecutive year, B2B marketing content continues to underwhelm business consumers. Most say vendors give them to much material — a lot of which is useless. What can your company do to “cut the crap?” Read what Forrester has to say. Twitter Facebook Google+ LinkedIn Pinterest
Autodesk’s Dusty DiMercurio started his bold vision with a pilot project. Today, the Content Marketer of the Year finalist has created a multi-award-winning publication and influences the company to think differently about content. Read More… Twitter Facebook Google+ LinkedIn Pinterest
Executives want to know a marketing strategy’s expected ROI before they commit money and resources to it. But content is a different animal than other marketing initiatives. It doesn’t produce impressive short-term results; it bolsters long-term profits. Read More… Twitter Facebook Google+ LinkedIn Pinterest
Click here to receive ContentMX's 'A Guide to Content Curation', a checklist to help you effectively utilize content curation to increase engagement, drive traffic to your website and provide industry insight that provides value, not more noise to your customers. The Guide to Content Curation includes: The difference between curated content and duplicate content Benefits of content curation via Heidi Cohen How to improve your SEO with curated …
LinkedIn has compiled a list of 60 quotes, stats and facts regarding the current state of B2B marketing to orient, guide, and motivate the modern marketer. Read on to see what’s happening, what’s next, what’s working, and what it’s all for. Read More… Twitter Facebook Google+ LinkedIn Pinterest
A good subject line should be short and sweet, with keywords the make or break between good and attention-grabbing. Here are a few overarching best practices from Mashable. Read More… Twitter Facebook Google+ LinkedIn Pinterest
Entrepreneur.com discusses how effective storytelling can help you capture the hearts and minds of customers. We also talk a lot about storytelling with our clients. This is one of the core aspects of implementing a good content marketing plan. Picture yourself sitting in the principals office after getting into some trouble with your friends. Who did it? What happened? Why did …
Originally published by Jeff Mesnik on LinkedIn I just came back from a two week trip to Israel! It was my first time there, and while I am not going to provide too much detail about my trip, I do want to share one single story, because this story helps defines Israel and the Israeli culture a bit. During our …
Originally posted by Jeff Mesnik on LinkedIn Do you take yourself too seriously? Are you a humorless sod? Here is a quick test. If your Facebook or LinkedIn profile picture has a stern look, you may have a stick up your butt. Are you the boss? When you walk into a room, before the start of a meeting, do people …
We are all about SlideShare these days. With so many great presentations on SlideShare, it’s like YouTube, you can get lost for hours exploring and learning about all different topics. Here are three slideshares that have really resonated with us recently. 1. Brush Up On Your Social Selling Skills from Gerry Moran Gerry Moran, he gives great advice on Twitter (you can follow …
