I enjoy listening to the predictors of doom and destruction as in this interview with Eric Clemons from The Wharton School who proclaims the demise of advertising as we know it. http://www.publicradio.org/columns/futuretense/2009/04/mp3—itunes-2.html There is a long tradition of people who have predicted the death of an industry, in hopes to one day say…”SEE I TOLD YOU SO” The reality is the world …
Press Release? What’s the best, fastest, cheapest, most likely to get read, way to send one?
Another way to look at a Press Release is as content to be followed. There are a lot of press release services, and they all can start to get your news circulated to different publications, but there is also a lot of noise. It has become so easy to circulate the press release that people are doing it all the …
What is the best way to reach my audience, I make hundreds of calls a day, there has to be a better way, right?
I receive a lot of calls like yours everyday too, and I make similar calls everyday so I understand your frustration. Typically I take calls from people who are trusted sources. A trusted source is typically someone who was referred to me, or someone I became familiar with because of information they have provided me that I found to be …
Twitter… Has anyone really made Twitter work as a commercial tool?
The question is what do you consider working? Avnet a major technology distributor has been using Twitter to discuss virtualization and has successfully intertwined it as a communications medium that people follow. If we consider Twitter as another means to communicate to customers, and prospects then we should be able to start to track some value. Depending on the value …