Category Archive

I often enjoy looking to the past for hints of what the future might bring. Recently I asked myself what technology was just as disruptive and game changing as the Internet. I came to the conclusion that the invention of the Radio, was developed with similar objectives in mind. The comparison Who knows whether this may be a fools quest, …

I enjoy listening to the predictors of doom and destruction as in this interview with Eric Clemons from The Wharton School who proclaims the demise of advertising as we know it. http://www.publicradio.org/columns/futuretense/2009/04/mp3—itunes-2.html There is a long tradition of people who have predicted the death of an industry, in hopes to one day say…”SEE I TOLD YOU SO” The reality is the world …

Another way to look at a Press Release is as content to be followed. There are a lot of press release services, and they all can start to get your news circulated to different publications, but there is also a lot of noise. It has become so easy to circulate the press release that people are doing it all the …

I receive a lot of calls like yours everyday too, and I make similar calls everyday so I understand your frustration. Typically I take calls from people who are trusted sources. A trusted source is typically someone who was referred to me, or someone I became familiar with because of information they have provided me that I found to be …

The question is what do you consider working? Avnet a major technology distributor has been using Twitter to discuss virtualization and has successfully intertwined it as a communications medium that people follow. If we consider Twitter as another means to communicate to customers, and prospects then we should be able to start to track some value. Depending on the value …