Below you'll find a list of all posts that have been categorized as “How To”
Let’s face it: content marketers don’t have it easy. Determining buyer personas, understanding their wants and needs, and developing content strategies that will make a connection…content marketers are expected to know what their audience wants to know before they want to know it. When you’re under that kind of pressure, the more tools you have at your disposal, the better. …
The Long Tail of Content Marketing Often times we deal with companies that want to make an immediate impact with their content marketing. The challenge is that content marketing does not provide the immediacy of paid search. A successful content marketing strategy is developed over a longer time and the tail has a much higher ROI than any other marketing …
What if I forget my password? If you have forgotten your password, you can reset the password on your account and receive a new temporary password. Go to the login screen and click the “Forgot Your Password?” link. This will take you to the Reset Password page where you can enter your username. An email will then be sent to …
Is winning the lottery true success? Is the lottery shortcut a viable strategy for getting rich? Many marketers are looking for this same kind of big payoff. They adopt a strategy that seeks to sidestep the process and go for the big win. But in the same way most of us will never get rich by playing the lottery, most marketers will fail to make a lasting impact with a “Powerball” marketing strategy.
Marketing programs are most commonly geared to putting a high volume of prospects through the sales funnel. These efforts generally operate at a macro level, with metrics such as click and open rates measured in aggregate. The goal is to drive people to your website where they can fill out forms. However, generating sales leads can take time while your salespeople eagerly await your marketing results. This is why feeding your sales team actionable intelligence about people as they interact with your emails can provide the additional timely information they need to reach out and close more sales opportunities. This is done through an Active Lead™ report triggered by a ContentMX email newsletter.
By Jeff Mesnik When my kids were younger I would sing to them, before they went to sleep. For my oldest daughter I would sing Frere Jacques, and I couldn’t remember the lyrics so I would end the song with “Daddy wants a Beemer, Daddy wants a Beemer, how about you, how about you”. (I decided to not attach …
Something that is crucial when using Twitter for business is to know who you it is you are trying to speak to so that the right people see your content. Sounds simple, right? Figuring out who it is you really want to speak to is easier said than done. Read More… Twitter Facebook Google+ LinkedIn Pinterest
Demand generation campaigns, syndicated landing pages, whitepapers, webinars, events, MDF. Manufacturers who sell through the channel are offering it all to their partners! But despite all of these tools, actual implementation and performance can vary widely. Upon review of many channel partner companies we work with, we have seen some basic trends. In particular, in this article, we will attempt to …
A huge thank you to ClickDimensions and Heather Wright, Marketing Director, for inviting us to join yesterday’s webinar, ‘Content Marketing with ClickDimensions and ContentMX’. It was an absolute pleasure to talk about content marketing with Heather. We have rounded up our five favorite take aways from the webinar and have also made ContentMX’s slides available to view on SlideShare. To …
As we get closer and closer to the new year (time is flying by!) we thought now would be the perfect time to review 3 concepts that should be integrated into your content marketing to optimize your content in 2015. Create Content that Can Adapt How often is your mobile device by your side? Actually, we should ask you when …
