Below you'll find a list of all posts that have been categorized as “How To”
Being found on Google brings traffic to your website and increases sales. Being found on the first page for a relevant search can be a goldmine, but what happens if you can’t get there (or your business loses patience waiting for it to happen)? What are your alternatives? Luckily Search Engine Optimization (SEO) is only one tool in your …
An Important Concern As far back as 2014, the SEC made it clear that the Board of Directors is accountable for cyber attacks on on organization. In 2017, this is more true than ever. While most organizations clearly communicate sales and marketing data and metrics, they do not have the same systems in place to understand how protected they are …
The sales process begins long before your sales representatives pick up the phone. With more than 80% of buyers using supplier websites for research, capturing your market share depends heavily on how well your content marketing strategy is executed. What are Your Buyers Top Concerns? Before you start crafting a content marketing plan, you need a clear understanding of the …
Technology marketers need to jump many hurdles in their quest to reach technology buyers. It can be argued that unearthing the business pains facing both the C-suite and IT executives is the highest of them all. It’s critical to leverage that understanding with a compelling story that proves your organization is a thought leader in your field—uniquely qualified to solve …
The number one IT expenditure for 2017 is predicted to be cybersecurity. Gartner expects the market to reach one trillion dollars by 2020, and according to the Harvard Business Review cybersecurity will be the fourth most important item that will be discussed in the boardroom in 2017 — right after corporate strategy, political changes and shareholder relations. For organizations selling …
As cliché as “content is king” may sound, it continues to hold water in 2017. How relevant is content for B2B technology marketers this year? According to online marketing guru Neil Patel, content marketing generates three times as many leads, yet costs 62% less compared to traditional marketing. Okay, content matters; you already get that. One of the biggest challenges …
How Kintronics Used ContentMX to Transform its Business. Kintronics is a physical security company. Today, we sell network attached products such as IP cameras, IP door readers, IP intercoms, and paging systems. Over the years we have learned that nothing stays the same. Business is constantly changing. Products that were hot one year are dogs the next. Surviving changing markets …
Burstein stressed that among B2B marketers, half the battle is treating sales reps like internal customers. “By asking their opinions and going along on sales calls, marketers show sales reps they’re trying to learn more about how the sales process works,” he told CMO.com. “This enables both sides to better serve the external customer throughout the buyer’s journey.” Read More… …
We know that the periodic publishing of newsletters is very important. They increase awareness and keep you in touch with your prospects and customers, they help you build your reputation and of course, improve your search position. The biggest challenge is actually getting the newsletter out. It is certainly a lot of work to publish a newsletter in a timely …
What are the top features to look for in a newsletter marketing solution? There are 4 significant functional areas to consider: Content, Template, Publishing, and Content Focused Reporting. Content – is the most important focus of the email newsletter production process. A content calendar and plan is the critical first step. Content management and workflow tools form a foundation underneath. …
