What is a Social Newsletter?

The key part of any newsletter and content marketing strategy is to provide fresh and relevant content on a timely basis. You can compose this content yourself, have it written for you, or find links to articles written by other people and include links to it.

There is also regular content you are posting to your blogs and social sites such as Twitter, Facebook, and LinkedIn. When you post this great content to your social networks, it will mix in with all of the other chatter out there. You will need to be persistent to see your message get through.

So, how many people are you really talking to anyway?

If you are like most businesses on the web today, the number of Facebook fans and Twitter followers you have pales in comparison to the number of email addresses you have.

So how do you rise above all the chatter, and quickly expand your fans and followers?

Use your email list to send a Social Newsletter

While Social Marketing is about engaging people in a conversation online, and then transforming these people into positive referrals, Newsletter Marketing is about providing a nurturing touch to existing customers and prospects. By interlacing social promotions in this dialogue, you start to see a conversion from conversation to sales. Each social network has a real benefit to offer, and your mailing list is essentially another network to be tapped. By contacting people with email, it reminds them of the conversation and directs them back to that conversation page for further engagement.

Social Newsletters meld blog, social, and email marketing efforts. A Social Newsletter can be a collection of the most recent messages that you have posted to your blog and social media sites. This collection can be assembled with other content you add into an email message and sent every week to your email list.

A social newsletter can also be more like a traditional email newsletter, but with social “hooks” littered throughout the presentation. Each newsletter article can invite comment, or a simple “like”.

With ContentMX, Producing and Emailing a Social Newsletter is Simple

First, make sure you post new blog and social content each week. This maintains your social presence, but it also gives you the content that will appear in your newsletter.

Then, we connect to your email list. You can copy and paste your list or upload a data file, or we can connect directly to your mailing list on email services like Act On, Constant Contact, Marketo, Oracle Eloqua, Exact Target and MailChimp.

When you define your newsletter, you can specify a repeating schedule for it. This will allow ContentMX to create and send newsletters automatically each week containing the latest content.