For Marketers

Ready-To-Go Content

Our experts provide you the materials and support needed for partner recruitment, education and training. Then, social media marketing experts and content marketing specialists will work with you to define an editorial calendar and then produce a steady stream of relevant content to be syndicated to your channel as Tweets, Facebook updates, and blog posts.

Easy, Centralized Administration

Through one console you can manage all of your partner accounts. This is also where you can compose and send digests of new content that is available for your partners to post.

Training Every Step Of The Way

Relax, our turn-key program includes training at both the channel and partner level. We’ll also offer social media etiquette, best practices and educational training that will have your partners engaging and selling like never before.

Business Intelligence Reports

A successful channel partner marketing platform must also demonstrate the results of your efforts. Real-time reports give you a birds eye view on what your partners are doing. You can see which content they are using the most and see which content is most popular with their customers. Overall you will be able to see how well your brand and your message are being spread throughout your channel and that it is being done in a positive and consistent manner.

Branding and Regulation Compliance

One of the key benefits of our social marketing solution is that it can enforce the branding and compliance regulations of your organization. When needed, protect your brand and content guidelines by requiring content approval before publication. Lock down content to allow only pre-approved Facebook updates and Tweets to be posted. Ensure regulatory compliance by archiving all communications and avoid the accidental disclosure of sensitive data.

For Partners

Easy to Learn and Use

Partners can be up-and-running in minutes. It’s easy to connect and push content to
Facebook, Twitter, LinkedIn accounts and even their blog.

Save Time and Effort

Just a few minutes a week. That’s all it takes for your partners to manage their social media marketing. Valuable and interesting content is at their fingertips – the hardest part of the job is managed for them!

Reminders to Keep Them Active

Ready-made Tweets and Facebook updates can be published directly from a weekly email that highlights the latest content. We keep your partners active by giving them a friendly reminder each week.

Integrated Email Digests

The key to increasing social engagement and leveraging social promotions is to start the process through outreach to a partner’s email list. Each week your partners can send the social content and promotions you provided for them directly to their customers and prospects as a digest. This collection of social content has links that drive people back to the social sites where the content was originally published and increases the partner’s fan base.

Tangible Business Results

In the end, it’s the results that matter. Partners can track their activity to confirm it is making a positive impact. And, unique lead generating content helps partners identify new prospects and tap into engaged customers.

Coordinated Content Distribution

The Socialize Now content management system allows Tweets, Facebook and LinkedIn updates, Blog articles, YouTube videos, photos, emails and other social media to be composed, scheduled and deployed. Syndicate to multiple channel partners. Control your social strategy for an entire collection of channel partners from a single location. Allow channel partners to compose their own content which can be approved before being sent.

Tweets and Updates Ready-to-Go

Ready-made Tweets, Facebook updates, and blog posts on relevant topics along with surveys and group promotions are essential to maintaining and growing a channel partner’s social presence. Content from your corporate database, review sites, and industry blogs can be placed into content libraries for easy selection by each partner. Required content that you create can even be pushed automatically to each channel partner (or even a selected group of partners) and published on their behalf. A weekly email digest alerts channel partners of new content that they can click and quickly approve for distribution.

Tailor Content by Vertical, Region, and Partner Brand

Items such as Tweets, updates, blog posts, emails, and coupons selected from the content library can be customized automatically to include components that are unique for each channel partner. For instance, select a tweet that automatically includes a link back to the partner website. Choose a Facebook update that automatically includes the channel partner name. Or, pick a coupon that is automatically tailored to include the partner logo, address, and industry specific offer.

Promotions, Offers, and Group Deals

Promote new channel business through our socially enabled promotion engine. A range of offers and promotion designs can be selected. Use the power of social networks to turn the customers of your channel partners into advocates and turn these customers’ friends into new prospects.

Lead Generating Social Content

The Butterfly Publisher platform supports a growing number of interactive social content elements which can be used to achieve tangible business results. These elements are designed to work across social sites to…

  • Expand the number of fans and followers
  • Provide offers which generate new prospects and customers
  • Promote the sharing of content and re-enforcement of your brand
  • Receive answers to important questions

 

Social Offers with Lead Capture

Whitepapers, webinars, incentive discounts, and other special offers are important ways to drive business. They become even more powerful when you add social aspects to the way they are distributed and promoted.

Getting More Fans and Followers

Social offers created through Butterfly Publisher can act as a catalyst for getting people to “like” your Facebook page or to follow you on Twitter. They are promoted through social updates such as tweets and posts to your Facebook wall, and can also be distributed through email, your Website, your Blog, and more. These incentive programs can be flexibly designed to fit your brand and can become templates that produce new offers regularly throughout the year.

Collecting Leads

Providing special offers through your social network presence also provides an opportunity to collect information about the people receiving the offer. These promotions can be configured to capture leads in different ways. Here is one example of how this can work:

When an offer to receive a white paper is posted to your Facebook page, the offer appears in the newsfeed of the people who have “liked” your page (your fans). When a fan clicks the link in this item for the first time, the user is prompted by Facebook for permission to provide their email address. Upon acceptance of this request, the white paper download link is displayed within Facebook and the user’s email address is automatically retrieved from Facebook and stored in the Butterfly Publisher platform.

If this same white paper is distributed via Twitter, Butterfly Publisher will change its behavior accordingly and prompt the user for their email address first prior to providing the white paper.
In addition to displaying the white paper on the first click, the lead collection process can be further modified to…

  • Provide the white paper through an email response to the user (which helps validate the email address).
  • Provide the white paper after the user takes the additional step of sharing the white paper offer to his or her friends.

The Group Deal

Sometimes great deals are made possible through the actions of friends working together. In this spirit, Socialize Your Stuff includes a social element that extends the standard offer model called the “Shout Out”. The purpose of this component is to grow the number followers and fans associated with a channel partners’ Facebook page or Twitter account and expand the number of people who have access to a particular promotion. This is done by having people share the offer by “shouting it out” to their friends.

Here is how the “Shout Out” works on Facebook:

  1. The fans of the channel partner’s page receive an item in their newsfeed. This item includes standard “Shout Out” wording and an offer.
  2. The offer text includes something like this: “You can get this great deal. Shout Out about this deal and have at least 3 of your friends Shout Out too”.
  3. When the user clicks the link, they are taken first to a Facebook App where they provide permission for Socialize Now to post to their wall and collect their email address. This only happens the first time.
  4. A message such as the following is then shared on this users wall:

“William Peabody has found a great deal from Atlas Technical Advisors and wanted you to know about it. Shout Out to your friends about this deal by sharing it. This will help William to get this deal and if 3 of your friends share this deal, you can get it too!”

  1. This message includes a link that points back to William Peabody. When any of William Peabody’s friends clicks this link and in-turn shares the deal with their friends, this fact is recorded in the Shout Out database.
  2. Once 3 friends have posted the Shout Out to their wall, William Peabody will receive an email containing the offer details. This could be a white paper, event invitation, or a special savings certificate.

 

Lead Capture

The various offers and group deals are used to collect new leads for each channel partner. As special offer opportunities are passed along, each new friend who likes the deal becomes a new opportunity. Lead information can then be exported by each channel partner. Reports will tell you how many leads are being collected by each offer or deal, and totals by partner.

Managing Reputation and the Social Inbox

Much like a standard email inbox, a Social Inbox is a set of social conversations displayed in an intuitive way. Each conversation can lead to a variety of user actions. A channel partner can engage with their Social Inbox to browse, compose, and respond to social conversations.

Group-Level and Partner-Level Reporting

Each channel partner can measure how well their social marketing initiatives are working for them. Channel activity can also be measured as a group. Through these reports the answer to several important questions can be discovered:

  • What types of Tweets and Facebook updates are generating the most clicks to the channel partner websites?
  • Which types of content are the most “liked”?
  • What topics generate the most comments?
  • Which offer is generating the most leads?

 

Integration and Single Sign On

The Butterfly Publisher platform is built on flexible open-source standards. This provides the opportunity for us to integrate with a wide range of systems at both the data and user interface level. Our system can be customized to fit within many environments and work within a single-sign-on model.