We identify the internal and external sources of content that can be leveraged to produce new business opportunity. This can include:
Analysis of Content Needs
Determination of what types of content are best suited for generating user engagement.
Research and Identification of Content Sources
Locate internal or external places where content exists or can be created.
Planning and Production
Create an editorial calendar and implement a process for generating social content in a sustainable manner. Design special lead generating content which promotes user interaction and brand awareness. If necessary, provide the resources needed to implement each step.
Monitoring and Response
Review posted content and sort though replies. Identify those items that require a response and put these conversations to work for you.